New data from Charting the Course: The KemperSports Golfer Insights Survey, which queried 24,774 current, lapsed and new golfers, revealed that the new golfer social, younger and female with almost 27% of new golfers representing the 18-34 age group. And in that group, women represent almost 33% of new golfers surveyed, compared to the industry average of 24%. And nearly half of new players are looking more for comfortable, social environments rather than keeping and improving their scores.
“There’s no doubt that the pandemic reshaped the game of golf in many ways,” said Steve Skinner, CEO of KemperSports. “We saw increased play and participation from people of all ages and walks of life, including many beginners and lapsed golfers who returned to the game. This survey data is an important tool to help us keep customers engaged and carry this momentum into the future. It allows us to tap into the changing needs and demands of the new player to deliver experiences that better serve our customers, members and guests.”